Top Salespeople Avoid Commodity Selling
How even TP can be elevated to a higher level.
Are we talking about Beans, Pork Bellies or Gold? How about Bread, Beans and Copy Paper?
The reality is most salespeople tend to turn a very unique product/service into a commodity in the buyers mind. As a result, the sale ends up being a price war and much harder work than it need be.
Now what is meant by "commoditizing" a product or service? ..MORE..
Tuesday, June 09, 2009
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