Do This and Lose Sales
Focus on products loses sales, solutions make sales
The North Country is dumped on, 17 inches worth of the white cold stuff. Procrastination has hit, those slick road-hugging sports tires still on the car prove to be highly useless in the slick and hard packed snow.
Monday morning, the first priority is to have the car be mobile and a set of snow-oriented tires becomes necessary.
Four phone calls are made to local tire suppliers with one getting the sale. The thing is each one of them had the opportunity and three blew it!
Yes, this does apply to all sales and you could be avoiding this error as well! Are you?
Here are the details of a great sales lesson for all of us. ...MORE...