Sunday, June 17, 2007

Persuasion the insperational way
7 Steps to the persuasive story for selling ideas

Your favorite song comes on and you’re immediately engaged in humming or singing the lyrics. In your mind, time travel takes place and past memories take over, you’re mentally there reliving your past experiences.

Why does a song, a TV ad or a story have such sticking power for us?Perhaps you’ve heard the joke about every Country Western song having the same theme of the dog dies the wife leaves, the truck broke down and the beer is gone. Obviously more than one Country Music star or fan would indicate there is far more to it than that.

What it does demonstrate is the power of the story. Most songs tell some type of story which makes them memorable and helps us emotionally attach ourselves to them.

Do you want to be more persuasive, more influential and sell more?It has been proven again and again that top persuaders are also master story tellers!

Just think the highest paid people in our culture are musicians; story tellers!So how can you and I become these masters at story telling? …MORE…

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